Full Website Redesign
Translated a rebranded identity into a modern digital presence, leading the design, development, and handoff process from start to finish.
My Role
Sole Designer & Page Builder
Scope
Full website redesign — all pages, WordPress build, client documentation
Skills Applied
UX Strategy, Visual Design, Brand Interpretation, WordPress Development
The Challenge
Three years behind their own brand
Weichert Workforce Mobility had successfully completed a full company rebrand — differentiating themselves from their parent company, Weichert. Their marketing materials, internal communications, and brand guidelines had all evolved. Their website had not.
When they came to us, they were living a double life: a modern, distinct brand identity on paper, and a digital presence that still looked like the pre-rebrand era. The gap was stark, and it was costing them credibility with potential clients.
The Constraints
Three problems. One solution.
01
WordPress Template, Custom Feel
The client needed to maintain the site themselves without a developer. I had to design something that felt bespoke and custom — inside the rigid constraints of a WordPress template system.
02
Motion in Static Mockups
Movement was core to their brand identity. The client wanted animation throughout — but I had to communicate and sell that motion through static design files before development began.
03
Text-Heavy Pages, Rich Experience
Every service page was dense with content. The challenge was breaking up the information architecture so each page felt like an experience — not a wall of text — while staying consistent across the site.
The Process
Discovery first. Design second.
I didn't start with a blank canvas. I started with understanding — who their users are, where the industry was, and what their brand was actually trying to say.
01
User Journey Mapping with the Client
I ran a collaborative discovery session with the Weichert team to map out exactly how their target users moved through the site and what decisions they needed to make. This grounded every layout decision in actual user needs — not aesthetic preference.
02
Competitive Landscape Research
I audited workforce mobility competitors to understand industry standards and find where there was room to differentiate. This research directly shaped how we positioned Weichert visually and structurally.
03
Three Distinct Homepage Concepts
Rather than guess, I designed three entirely different homepage directions — each interpreting their brand guidelines through a different lens. This gave the client something real to react to, and their feedback gave us a clear validated path forward before investing in all internal pages.
04
Modular Design System for All Pages
Every page needed to feel distinct but connected. I built a system of reusable content modules that could be mixed and rearranged across pages — solving both the template constraint and the repetition problem
at once.
05
Solo WordPress Build
I was the sole page builder on this project. I learned WordPress template systems from scratch, leveraged my HTML and CSS knowledge to build custom modules the template didn't support, and brought in dev support only when I hit hard technical walls. Every page, built by me.
Design System Detail
A modular system that made every page feel unique
The key to solving both the template constraint and the design consistency problem was building a system of interchangeable content blocks. Any module could combine with any other — different on every page, but always on-brand.
The Growth Moment
From designer to builder — in one project
This was my first WordPress project. I had HTML and CSS experience, but I had never built pages in a template system or managed a complete site build solo.
I took on the page-building responsibility myself — learning WordPress architecture, customizing beyond the template's defaults using my front-end skills, and problem-solving with the dev team when I hit true blockers. By the end of the project, I had expanded from designer to designer-builder.
I also created extensive client documentation — written step-by-step guides and video recordings covering how to use the WordPress template, update existing content, and create new pages using the modular system. Handoff was treated as part of the design work, not an afterthought.
What We Delivered
For the client and for me
100%
Of pages designed and built by me as sole designer and page builder
Full
Client ownership via documentation — they can maintain and expand the site independently
Skills
Brand Interpretation, User Journey Mapping, Competitive Research, Design Systems, WordPress Development, HTML & CSS, Client Documentation, Stakeholder Presentations, Modular Layouts